Addressing AUD isn’t just a healthcare issue—it’s a community wide responsibility.

We work with local organizations and community leaders to tackle the social and environmental factors that shape alcohol use. Through grassroots initiatives, we’re helping to build healthier, more informed communities.

Our goals are simple:

1. Raise awareness that AUD is a treatable condition.
2. Support access to care options.
3. Create a healthier drinking culture.

Here’s how we’re making an impact:

  • Knowledge is Key - Communities are provided new knowledge that challenges outdated misconceptions about alcohol use, breaks down stigma around AUD, and reinforces that AUD is a health condition—not a personal failing—with recovery possible for nearly everyone.

  • Expanding Access to Care – Efforts are made to ensure individuals can access a wide range of care options—including early intervention, treatment, and aftercare supports—that are culturally appropriate, trauma-informed, and evidence-based.

  • Awareness & Prevention – Social marketing campaigns spark conversations that help people reflect on their drinking patterns, reduce alcohol-related harms, and make informed choices about their alcohol use.

Why Community Matters

  • Social Influence

    People trust advice from family, friends, and colleagues. Your support encourages help-seeking and builds trust.

  • Supportive Spaces

    Knowledge and compassion reduce stigma, fostering open, safe conversations for those in recovery or cutting back.

  • Shared Responsibility

    Together, we shape the social environment—families, friends, and workplaces influence norms, fostering healthier drinking habits.

The ‘Rethinking Drinking’ Community Project

The Rethinking Drinking program is a grassroots, community-led initiative designed to reduce alcohol-related harms by empowering communities to address alcohol use in ways that meet their unique needs.

CAUDS provides funding to support community events and local initiatives aimed at raising awareness about AUD, encouraging people to seek care, and helping to shift the cultural conversation around alcohol.

If you’re interested in bringing our community engagement program to your area, reach out to us today to discuss how we can work together to create a more supportive environment and healthier community.

CAUDS is currently partnering with the following communities across BC:

Collective action is critical because cultural norms around alcohol are deeply ingrained and require a unified effort to shift.

Ways You Can Get Involved Today

  • Spread the Word

    Help others understand that AUD is not a moral failing or weakness of character, but a treatable health condition, like hypertension or diabetes, with a variety of treatments available to those affected.

  • Create a Safe Space

    Offer non-alcoholic alternatives at gatherings and avoid centering social activities exclusively around drinking. These small changes can make people who are recovering from AUD, reducing their intake, or simply choosing not to drink feel more welcome and included.

  • Support Local Initiatives

    Participate in or support community-led projects focused on health awareness, harm prevention, and support services. Advocate for programs that provide education and reduce alcohol-related incidents.